Validity, Reliability and Credibility of Self-Reported Data
As with all surveys, the NSSE relies on self reports. Using self-reports from students to assess the quality of undergraduate education is common practice. Some outcomes of interest cannot be measured by achievement tests, such as attitudes and values or gains in social and practical competence. For many indicators of educational practice, such as how students use their time, student reports are often the only meaningful source of data.

The validity and credibility of self-reports have been examined extensively (Baird, 1976; Berdie, 1971; Pace, 1985; Pike, 1995; Pohlmann & Beggs, 1974; Turner & Martin, 1984). The accuracy of self-reports can be affected by two general problems. The most important factor (Wentland & Smith, 1993) is the inability of respondents to provide accurate information in response to a question. The second factor is unwillingness on the part of respondents to provide what they know to be truthful information (Aaker, Kumar, & Day, 1998). In the former instance, students simply may not have enough experience with the institution to render a precise judgment or they may not understand the question. The second problem represents the possibility that students intentionally report inaccurate information about their activities or backgrounds. Research shows that people generally tend to respond accurately when questions are about their past behavior with the exception of items that explore sensitive areas or put them in an awkward, potentially embarrassing position (Bradburn & Sudman, 1988).

The validity of self-reported time use has also been examined (Gershuny & Robinson, 1988). Estimates of time usage tend to be less accurate than diary entries. However, this threat to validity can be ameliorated somewhat by asking respondents about relatively recent activities (preferably six months or less), providing a frame of reference or landmark to use, such as the period of time to be considered (Converse & Presser, 1989). Such landmarks aid memory recall and reduce distortion by telescoping, the tendency for respondents to remember events as happening more recently than they actually did (Singleton, Straits, & Straits, 1993). Requesting multiple time estimates also makes it possible to control for outliers, those whose combined estimates of time are either so high that the total number of hours reported exceeds the number available for the set of activities or those that are unreasonably low.

Student self-reports are also subject to the halo effect, the possibility that students may slightly inflate certain aspects of their behavior or performance, such as grades, the amount that they gain from attending college, and the level of effort they put forth in certain activities. To the extent this Ahalo effect@ exists, it appears to be relatively constant across different types of students and schools (Pike, 1999). This means that while the absolute value of what students report may differ somewhat from what they actually do, the effect is consistent across schools and students so that the halo effect does not appear to advantage or disadvantage one institution or student group compared with another.

With this in mind, self-reports are likely to be valid under five general conditions (Bradburn & Sudman, 1988; Brandt, 1958; Converse & Presser, 1989; DeNisi & Shaw, 1977; Hansford & Hattie, 1982; Laing, Swayer, & Noble 1989; Lowman & Williams, 1987; Pace, 1985; Pike, 1995). They are: (1) when the information requested is known to the respondents; (2) the questions are phrased clearly and unambiguously; (3) the questions refer to
recent activities; (4) the respondents think the questions me was intentionally designed to satisfy all these conditions.

The NSSE survey is administered during the spring academic term. The students randomly selected to complete The Report are first-year students and seniors who were enrolled the previous term. Therefore, all those who are sent the survey have had enough experience with the institution to render an informed judgment. The questions are about common experiences of students within the recent past. Memory recall with regard to time usage is enhanced by asking students about the frequency of their participation in activities during the current school year, a reference period of six months or less. To eliminate the variability in week-to-week fluctuations, students report the number of hours spent in each of six activities during a typical week, which also allows an accuracy check on the total number of hours students report. The format of most of the response options is a simple rating scale, which helps students to accurately recall and record the requested information, thereby minimizing this as a possible source of error.

Most of the items on The Report have been used in other long-running, well-regarded college student research programs, such as UCLA's Cooperative Institutional Research Program (Astin, 1993; Sax, Astin, Korn, & Mahoney, 1997) and Indiana University's College Student Experiences Questionnaire Research Program (Kuh, Vesper, Connolly, & Pace, 1997; Pace, 1984, 1990). Responses to the Educational and Personal Growth items have been shown to be generally consistent with other evidence, such as results from achievement tests (Brandt, 1958; Davis & Murrell, 1990; DeNisi & Shaw, 1977; Hansford & Hattie, 1982; Lowman & Williams, 1987; Pike, 1995; Pace, 1985).

For example, Pike (1995) found that student reports to gains items from the CSEQ, an instrument conceptually similar to The College Student Report, were highly correlated with relevant achievement test scores (also see Anaya, 1999). He concluded that self-reports of progress could be used as proxies for achievement test results if there was a high correspondence between the content of the criterion variable and proxy indicator.

In summary, a good deal of evidence shows that students are accurate, credible reporters of their activities and how much they have benefited from their college experience, provided that items are clearly worded and students have the information required to accurately answer the questions. In addition, students typically respond carefully and in many cases with personal interest to the content of such questionnaires. Because their responses are congruent with other judgments, and because for some areas students may be the best qualified to say in what ways they are different now than when they started college, it is both reasonable and appropriate that we should pay attention to what college students say about their experiences and what they’ve gained from them (Pace, 1984; Pascarella, 2001).