Cognitive Testing Interviews
We used information from the focus groups and psychometric analyses to guide revisions to the 2001 version of The College Student Report. We also worked closely with survey expert, Don Dillman to redesign the instrument so that it would have a more inviting look and feel. For example, we revamped the look by substituting check boxes for the traditional bubbles so the instrument looked less test-like. These and other changes created a more inviting feel to the instrument. We then did cognitive testing on the instrument via interviews with Indiana University undergraduates in mid-November 2000 as a final check before beginning the 2001 survey cycle.

The group, 14 men and 14 women, was recruited by the Center for Survey Research (CSR) staff. CSR and NSSE staff members worked together to draft the interview protocol, study information sheet, and incentive forms, all of which were approved by the Indiana University Bloomington Institutional Review Board, Human Subjects Committee. Students were compensated $10 for their participation. CSR professional staff and NSSE associates conducted the interviews. Interviews lasted between 30 and 45 minutes and were tape recorded with respondent permission. The interviews were subsequently transcribed and
analyzed by two NSSE staff members. Included among the key findings are:
  1. The vast majority of students indicated that the instrument was attractively formatted, straightforward, and easy to read, follow, and understand. Most agreed that they would probably complete the survey if they were invited to do so, though four students said that the survey length might give them pause.
  2. All of the respondents found the directions and examples helpful.
  3. The majority of students interpreted the questions in identical or nearly identical ways (e.g., the meaning of primary major and secondary major, length of typical week).
  4. Several students were not entirely sure who was included in the survey item dealing with relationships with administrative personnel.
  5. Of the 20 students who discussed the web versus paper survey option, nine indicated that they would prefer to complete the survey via the web. Reasons for preferring the web included that it was "more user-friendly... more convenient... easier." However, nine other students indicated that they preferred the paper version, and the remaining two students were undecided. This suggests that it is important to offer students alternative modes to complete the survey.

Summary. The results of the cognitive interviews suggest that respondents to The College Student Survey understand what is being asked, find the directions to be clear, interpret the questions in the same way, and tend to formulate answers to questions in a similar manner. NSSE staff used these and other results from the cognitive testing to make final revisions to the instrument for 2001. These revisions included several minor changes that were mostly related to formatting of response options and a few wording changes.